The Ministry of Education, Singapore wanted to recruit more kindergarten teachers.
So we put forth the question - ever wondered if curiosity taught the cat instead?

The Story of Button-
the curious cat.

For the MOE Kindergarten teachers recruitment video, we decided to tell the story of a curious kitten named Button, who debunked the age-old cautionary expression ‘curiosity killed the cat’ with her journey into the unknown, against the advice of her scaredy-cat friends, empowered by her teacher! 

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Executive Creative Directors: Lester Lee & Khalid Osman
Creative Team: Sonali Ranjit & Antara Aneja

Director: Darcy Prendergast (Passion Pictures)
Illustrator: Antra Svarcs