Made by Kids
for kids

Garuda Foods was launching in India and needed a brand identity and launch campaign that would make them stand out in the already cluttered market of childrens snacks. We decided to hand over the reins to the kids and let the lunatics run the asylum

HOW WE DID IT

We went to schools all over South India and recruited an army of little creative directors. We gave them sheets of blank paper, and art supplies, and briefed them to 'Go Mad'. Predictably, we ended up with a goldmine of art, stories, and nuggets of sage wisdom that we used across our packaging, in-store collateral, and print and OOH ads.

For once, even the legal disclaimers and nutrional information on the packaging were a joy to read. The only part of the campaign I actually designed was the logo (scribbled with my left hand and then scanned).