Social UnDistancing

The pandemic is gone, but there are, all over the world, small reminders of it: Social Distancing signs.

CloseUp - a toothpaste brand that's all about bringing people closer together- wanted to promote closeness after years of being told to keeping apart.

We partnered with Thai street artist Luckyleg to transform social distancing signs into "Social Undistancing" signs.  
Turning these grim relics into joyful reminders to get closer, and enjoy each others company.

This was an idea conceived on my last day at Ogilvy Singapore - major props to the wonderful team
who grabbed the baton and sold, crafted and brought this idea to life!

 CONCEPT:
Stephan Schwarz, Nusrah Nizam, Sonali Ranjit

Art Direction
Bruno Andrade, Ria Ocampo, Nusrah Nizam

Copywriting
Rachel Chew